That's the special run of Cuban Pete's Sugar Bombs. This instance of the cereal is branded with the face of a notorious mad bomber figure from history, reviled and admired for sudden and unexpectedly explosive obliteration, until his eventual disappearance.

The Company often reclaims the image rights of terrorists through complex legal maneuvering. With any luck, the Company will be dead soon enough that history won't see you recorded with your face on the front of fruit snacks and packaged pastries.

RedDwarf: Acquire space milk before the team finds out you can't dry-swallow cereal either